About me
Andy's Vita
Hi, I’m Andy.
I’ve spent more than 25 years shaping how organizations engage their customers digitally — moving from hands-on execution into strategic leadership. I built my first databases-driven websites and a proprietary CMS while still a student in the late 1990s, and that early technical grounding has stayed with me: it’s the reason I can lead both the strategy conversation and the delivery conversation, credibly, in the same room.
My path has taken me through company leadership, key account management, and interim engineering leadership before I moved fully into digital strategy and customer experience. I led a company in Saarland spanning web agency and IT systems house operations, then managed B2B and Finance key accounts and stepped into an interim Head of Software Engineering role at a Frankfurt-based digital agency — experience that taught me how commercial goals, client relationships, and technical delivery have to align to actually work.
Munich has been home since. I spent five years at the owner-led agency straight as Information Architect and specialist in User Experience and Data Analytics, before being appointed Director Digital at Havas Munich in 2018 — leading CX strategy and digital transformation work for enterprise clients.
Since 2022, I’ve led Digital Services across IMAGO Design and the U-Experten, with a strategic focus on IoT experiences, smart connected devices, and information architecture for complex platforms and applications — helping manufacturers turn products into digital-first customer experiences.
Andreas Becker at a glance:
25+ years of experience in digital strategy, customer experience, and consulting
5 years in company leadership, with extensive experience managing teams
2 years of Key Account Management leadership in B2B & Finance
Long-standing ownership of Information Architecture and UX strategy on the agency side
A rare combination: strategic and commercial leadership backed by deep technical fluency
My Personal Costumer Journey
Brands and Products
Clients I worked for with my teams.
The private perspective
Andy, Personally
Andreas currently lives and works in the Munich metropolian area with his partner and their two young children.
Born in 1976 in Saarbrücken, he began his career there, having studied Electrical Engineering and Applied Computer Science. Along the way, he proved to be more builder than student: a side venture became his main calling when the one-man agency he founded at the start of his studies, ABeCom IT-Solutions, grew into a full client base — which he gradually migrated into Deep Web GmbH, where he became an official partner in 2006.
Alongside his career, particularly during his time in Saarland, volleyball played an important role in his life. He competed himself up to regional league level and was deeply involved in club leadership and management. He organized league operations for several years at TV Holz and TV Göttelborn, served as lead organizer of the internationally competitive „Sparkassen Cup“ volleyball tournament, and was responsible for public relations and web presence at both clubs for many years.
Today, he enjoys spending his free time with his family, heading out as often as possible into the Bavarian Alps and to one of the region’s many lakes.
Skills
Andreas brings a broad technical understanding shaped by a varied career path. He is equally effective as a consulting expert with a strong conceptual foundation and as a hands-on contributor in digital concepting — drawing on deep knowledge of web design, front-end development, and content management systems.
Kermi & Arbonia
Langjährige Betreuung als Key Account Manager und UX Spezialist
CX - Warum eine Experience nicht gleich eine Experience ist
ext. Link zu Beitrag aus Planung & Analyse
straight Blog
Zu externen Blog-Inhalten von straight.