Reference: Bosch Home Appliances


From Website UX to App Concepts

I worked for Bosch home Appliances when I was UX Consultant (Information architect) at straight in Munich.

As lead Information Architect, I was responsible for conception of the global website relaunch that was planned in parallel with SIEMENS Home Appliances. From workshops with different stakeholders to detailed component conception, we redefined the whole website.

In parallel, we worked on different side projects, developing marketing campaigns, seasonal campaigns, sales tools like the „Sales Pad“ ipad and Windows Mobile applications to plan and guide through field service appointments.

Before I left the agency to focus on new challenges, we developed the worlds first home appliance configurator for Bosch MyMUM kitchen machines.

On top of UX concepts and UX research, I was responsible for data analytics based on Adobe Analytics and monthly reporting.